This book, Sales and Distribution Management provides an overview of the sales and distribution function. It provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations. All chapters have been modified keeping in mind the Indian perspective. Several recent and up-to-date examples on case studies have been included. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.
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Library
- Corporate Financial Accounting – by Warren Carl S., Reeve James M., Duchac Jonathan (2013)
- How to Write and Publish a Scientific Paper – by Gastel Barbara, Day Robert A. (2016)
- Export-import theory, practices, and procedures – by Seyoum Belay (2014)
- The Wealth of Nations – by Smith Adam (1776)
- Interviewing As Qualitative Research: A Guide for Researchers in Education And the Social Sciences – by Seidman Irving (2006)
- Marketing Management – by Kotler Philip T., Keller Kevin Lane (2014)
- Doing Ethnographic and Observational Research – by Angrosino Michael (2008)
- Content Analysis: A Methodology for Structuring and Analyzing Written Material: PEMD-10.3.1 – by GAO (2013)
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