A term introduced by the English painter WILLIAM HOGARTH (1697-1764).
The so-called line of beauty is a graceful curve, proposed as the foundation of all good artistic design.
Line of beauty is a term and a theory in art or aesthetics used to describe an S-shaped curved line (a serpentine line) appearing within an object, as the boundary line of an object, or as a virtual boundary line formed by the composition of several objects. This theory originated with William Hogarth (18th-century English painter, satirist, and writer), and is an essential part of Hogarth’s theory of aesthetics as described in his 1753 book Analysis of Beauty. According to this theory, S-shaped curved lines signify liveliness and activity and excite the attention of the viewer as contrasted with straight lines, parallel lines, or right-angled intersecting lines, which signify stasis, death, or inanimate objects.
In contrast to grand compositional lines, which are regularly found in Baroque or Rococo art, the serpentine line is not primarily dictating the whole composition of a canvas. Instead, the line should be understood as being found in specific subject matter, like the human figure. A composition is created by employing various kinds of lines in various relations to each other without destroying its simplicity.