Ideal utilitarianism
Version of utilitarianism which (in contrast to hedonistic utilitarianism) does not take pleasure to be the only, or even necessarily the main, value. The version of English empiricist George Edward Moore (1873-1958) emphasized aesthetic values and certain personal relationships, and was especially influential on the Bloomsbury Set during the early 20th century. Also see: falsificationism, inductivism, deductivism, improbabilism Source: G E Moore, Principia