E-Business and E-Commerce Management: Strategy, Implementation and Practice – by Dave Chaffey (2010)

In this fifth edition of his bestselling text, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:

  • A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
  • The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
  • Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
  • Real-life interviews with professionals who describe their e-business strategies.
  • A companion website at www.pearsoned.co.uk/chaffey, hosting a wide range of student learning resources, and materials for instructors.

Click here to see full contents.

Table of Contents

Preface and Guided Tour
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
10. Change management
11. Analysis and design
12. Implementation and maintenance

Product details

  • Publisher : Pearson; 5th edition (October 24, 2011)
  • Language : English
  • Paperback : 733 pages
  • ISBN-10 : 0273752014
  • ISBN-13 : 978-0273752011
  • Item Weight : 3.06 pounds
  • Dimensions : 8 x 0.75 x 10.25 inches

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