E-Business and E-Commerce Management: Strategy, Implementation and Practice – by Dave Chaffey (2010)

In this fifth edition of his bestselling text, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:

• A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
• The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
• Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
• Real-life interviews with professionals who describe their e-business strategies.
• A companion website at www.pearsoned.co.uk/chaffey, hosting a wide range of student learning resources, and materials for instructors.

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Table of Contents

Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index

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