Ideoplastic

Coined by MAX VORWORM, this term refers to a type of representation which derives from the artist’s knowledge of a subject and not from direct observation or memory of an object.

Applied specifically to the study of chil-drens’ and primitive peoples’ schematic drawings, the theory has been contested by GESTALT psychologists who argue that these works represent general features of primary perception.

Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptability, plus a wide range of other properties, such as being lightweight, durable, flexible, and inexpensive to produce, has led to its widespread use. Plastics typically are made through human industrial systems. Most modern plastics are derived from fossil fuel-based chemicals like natural gas or petroleum; however, recent industrial methods use variants made from renewable materials, such as corn or cotton derivatives.[1]

In developed economies, about a third of plastic is used in packaging and roughly the same in buildings in applications such as piping, plumbing or vinyl siding.[2] Other uses include automobiles (up to 20% plastic [2]), furniture, and toys.[2] In the developing world, the applications of plastic may differ; 42% of India’s consumption is used in packaging.[2] In the medical field, polymer implants and other medical devices are derived at least partially from plastic. Worldwide, about 50 kg of plastic is produced annually per person, with production doubling every ten years.

The world’s first fully synthetic plastic was Bakelite, invented in New York in 1907, by Leo Baekeland,[3] who coined the term “plastics”.[4] Dozens of different types of plastics are produced today, such as polyethylene, which is widely used in product packaging, and polyvinyl chloride, used in construction and pipes because of its strength and durability. Many chemists have contributed to the materials science of plastics, including Nobel laureate Hermann Staudinger, who has been called “the father of polymer chemistry” and Herman Mark, known as “the father of polymer physics”.[5]

The success and dominance of plastics starting in the early 20th century has caused widespread environmental problems, due to their slow decomposition rate in natural ecosystems. Toward the end of the 20th century, the plastics industry promoted recycling in order to ease environmental concerns while continuing to produce virgin plastic. The main companies producing plastics doubted the economic viability of recycling at the time, and this is reflected in contemporary plastic collection. Plastic collection and recycling is largely ineffective because of failures of contemporary decision-making mechanisms that resulted in a complexity and amount of cleaning and sorting post-consumer plastics too high for contemporary methods. Most plastic produced has not been reused, either being captured in landfills or persisting in the environment as plastic pollution. Plastic pollution can be found in all the world’s major water bodies, for example, creating garbage patches in all of the world’s oceans and contaminating terrestrial ecosystems.

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