The Accidental Startup: How to Realize Your True Potential by Becoming Your Own Boss – by Danielle Babb (2009)

With unemployment rates rising, many people are out of work and many more are either underemployed or in fear of losing their jobs. Many of these workers have long thought of owning their own businesses and are pondering whether self-employment is the right choice. This book “The Accidental Startup: How to Realize Your True Potential by Becoming Your Own Boss?” will help them make the call, and go about the process of starting and running their own businesses by learning how to:

  • Determine if it makes financial sense to leave the corporate world behind
  • Assess whether they have what it takes to be self-employed
  • Identify the market for their business and test whether it’s viable
  • Calculate start-up costs and revenue streams before making any investments
  • Understand the strengths and weaknesses of the Competition
  • Advertise and market the business

Click here to see the contents in detail.

Table of contents


Letter to the Reader


1. Does Self Employment Make Sense for You?

Your Current Position

Benefits of Working for Yourself

Downsides to Working for Yourself

Doing the Math

Final Thoughts

2. Myth Busters!

Common Myths of Self Employment

Final Thoughts

3. Dreams to Dollars

You Have an Idea, Now What?

First Steps

Deciding on an Initial Strategy

Deciding If Your Plan Will Work

Startup Costs

Final Thoughts

4. Your Path to Entrepreneurship

Types of Businesses

No Such Thing as a Bad Idea

Doing Business with Family and Friends

Home Based or Office Based?

Legal Advice

Paying Yourself

Final Thoughts

5. Business Plans

The Basics of Business Planning

Getting Started

What to Do When the Plan Comes Together

Keeping the Plan Updated and Relevant

Transition Time—Decisions, Decisions!

Quitting Time—Leaving Your Day Job

Final Thoughts

6. Raising Capital

Types of Capital-Raising Endeavors

Keeping an Eye on Economics

Dollars and Sense

What to Do When the Signs Look Bleak

Final Thoughts

7. The First Year

Making Your Business Legal

Deciding If You Need to Hire

Contractors Versus Employees

Setting Up for Business

Technology Needs at Home

Hiring Basics

Final Thoughts

8. Money Basics

Business Checking Accounts

Merchant Accounts

Alternative Payment Options

Handling Payroll

Financial Management

Final Thoughts

9. Advertising and Marketing Your Business

Using Online Tools

What Your Buyers Are Looking For

Advertising—What Pays and What Doesn’t

Using the Web as an Advertising Platform

Online Advertising That Works (and Some That Don’t)

Marketing Hooks

The 1,000-Pound Gorilla

Final Thoughts

10. Grow, Baby, Grow!

Moving Your Business Ahead

The Role of the Global Markets in Today’s Economy

Checks and Balances

Outsourcing Opportunities Even for Small Businesses

Final Thoughts

11. Service Demands

Customers Are Demanding—And They Should Be!

Service Demands

Soliciting Feedback

Final Thoughts

12. Watching Out for Scary Monsters

Porter’s Five Forces

Review Your Five-Year Plan

Knowing When You Are Off Course

Managing and Identifying Risks to the Business

Final Thoughts

13. Success!

Feeling Successful and Loving What You Do: The Ultimate Payoff!

Your Personal Definition

Knowing If You Want to Take It to “Another Level”

Deciding to Expand

Final Thoughts

A. Glossary

B. Fast Forms

C. Resources

D. References


Product details

  • Publisher : Alpha (May 5, 2009)
  • Language : English
  • Paperback : 368 pages
  • ISBN-10 : 1592578861
  • ISBN-13 : 978-1592578863
  • Item Weight : 1.16 pounds
  • Dimensions : 7.42 x 0.81 x 9.2 inches

3 thoughts on “The Accidental Startup: How to Realize Your True Potential by Becoming Your Own Boss – by Danielle Babb (2009)

  1. Herta Ekker says:

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  2. Zachery Ottawa says:

    I need to to thank you for this fantastic read!! I definitely loved every bit of it. I have got you saved as a favorite to check out new things you post…

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