Entrepreneurship: successfully launching new ventures – by Barringer Bruce R, Ireland R Duane (2015)

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

Click here to see the contents in detail.

Table of Contents

PART I: DECISION TO BECOME AN ENTREPRENEUR 

1. Introduction to Entrepreneurship

PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS 

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM 

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture’s Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM 

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising

Glossary

Name Index

Company Index

Subject Index

 

Product details

  • Publisher : Pearson; 5th edition (February 14, 2015)
  • Language : English
  • Hardcover : 568 pages
  • ISBN-10 : 0133797198
  • ISBN-13 : 978-0133797190
  • Item Weight : 3 pounds
  • Dimensions : 1 x 9 x 11.5 inches

2 thoughts on “Entrepreneurship: successfully launching new ventures – by Barringer Bruce R, Ireland R Duane (2015)

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  2. Neal Hasting says:

    Thanks a bunch for sharing this with all of us you really know what you’re talking about! Bookmarked. Please also visit my site =). We could have a link exchange arrangement between us!

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