Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
Click here to see the contents in detail.
Table of Contents
PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Glossary
Name Index
Company Index
Subject Index
Product details
- Publisher : Pearson; 5th edition (February 14, 2015)
- Language : English
- Hardcover : 568 pages
- ISBN-10 : 0133797198
- ISBN-13 : 978-0133797190
- Item Weight : 3 pounds
- Dimensions : 1 x 9 x 11.5 inches
Valuable information. Lucky me I found your web site by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.
Thanks a bunch for sharing this with all of us you really know what you’re talking about! Bookmarked. Please also visit my site =). We could have a link exchange arrangement between us!
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently quickly.|